By tying marketing campaigns directly to KYC and deposit events, a MENA brokerage reallocated spend to high-value Arabic campaigns and boosted deposit volumes by 40% in one quarter.
Matthew King
May 24, 2025
Background
A leading online brokerage in MENA was scaling ad spend aggressively but couldn’t connect marketing campaigns to actual business outcomes like deposits. Their analytics tracked only sign-ups, creating a disconnect between acquisition and revenue.
Challenge
Blind attribution: Sign-ups were measured, but KYC completions and deposits weren’t tied to source.
Budget misallocation: Effective campaigns were undervalued, while low-quality channels absorbed spend.
Compliance gap: Lack of transparent tracking weakened regulatory reporting.
Our Approach
Implemented a mobile measurement partner (AppsFlyer) to unify attribution.
Defined custom events for KYC completion and first deposit.
Synced data back into Google & Facebook to optimize campaigns for high-value events.
Reallocated budget toward Arabic Google Ads campaigns that, while fewer in sign-ups, drove much higher deposit conversion.
Results (1 quarter):
First-month deposit volumes ↑ ~40%.
CAC efficiency improved as spend shifted to quality channels.
Compliance reporting strengthened with transparent KYC tracking.
