01
Business Analysis & Audit
I begin with a complete audit of your business, campaigns, and user funnel. This includes analyzing competitors, compliance requirements, and current gaps in acquisition and retention. The goal is to build a clear picture of where you stand and where the biggest growth opportunities exist.
Business Analysis & Audit
I begin with a complete audit of your business, campaigns, and user funnel. This includes analyzing competitors, compliance requirements, and current gaps in acquisition and retention. The goal is to build a clear picture of where you stand and where the biggest growth opportunities exist.
Campaign Strategy & Theme
Based on the audit, I design a data-driven growth strategy. This includes defining campaign objectives, user personas, platforms to target, and the core messaging theme. Every strategy is tailored for fintech, ensuring compliance with ad policies and alignment with user psychology.
Campaign Strategy & Theme
Based on the audit, I design a data-driven growth strategy. This includes defining campaign objectives, user personas, platforms to target, and the core messaging theme. Every strategy is tailored for fintech, ensuring compliance with ad policies and alignment with user psychology.
02
03
Content & Messaging
Content is where most fintech campaigns fail. I create compliance-ready ad copy, landing page content, and messaging frameworks that are subtle yet persuasive — designed to attract high-intent users who are more likely to complete KYC, deposit, and trade actively.
Content & Messaging
Content is where most fintech campaigns fail. I create compliance-ready ad copy, landing page content, and messaging frameworks that are subtle yet persuasive — designed to attract high-intent users who are more likely to complete KYC, deposit, and trade actively.
Campaign Setup
Once the strategy and content are ready, I launch campaigns across platforms like Meta, Google, LinkedIn, TikTok, X, and YouTube. Every campaign is structured with proper segmentation, targeting, and retargeting funnels to maximize ROI.
Campaign Setup
Once the strategy and content are ready, I launch campaigns across platforms like Meta, Google, LinkedIn, TikTok, X, and YouTube. Every campaign is structured with proper segmentation, targeting, and retargeting funnels to maximize ROI.
04
05
Tracking & Attribution
This is where the real difference comes in. Using tools like GTM, GA4, Appsflyer, Branch.io, Segment, and Amplitude, I set up full-funnel tracking. This allows us to measure KYC completions, deposits, trading activity, and retention — giving full visibility into which campaigns actually deliver results.
Tracking & Attribution
This is where the real difference comes in. Using tools like GTM, GA4, Appsflyer, Branch.io, Segment, and Amplitude, I set up full-funnel tracking. This allows us to measure KYC completions, deposits, trading activity, and retention — giving full visibility into which campaigns actually deliver results.
Optimization & Scale
Growth doesn’t stop at execution. I continuously optimize based on real-time performance data — lowering CAC, improving conversion rates, and scaling high-performing campaigns. The focus is always on sustainable growth by acquiring users who not only sign up, but deposit, trade, and stay.
Optimization & Scale
Growth doesn’t stop at execution. I continuously optimize based on real-time performance data — lowering CAC, improving conversion rates, and scaling high-performing campaigns. The focus is always on sustainable growth by acquiring users who not only sign up, but deposit, trade, and stay.
06
“Beyond downloads — bring traders who deposit, trade, and scale.”
"Proven across markets — I’ve helped brands acquire high-intent users and track what truly matters."
“Beyond downloads — bring traders who deposit, trade, and scale.”
"Proven across markets — I’ve helped brands acquire high-intent users and track what truly matters."
“Beyond downloads — bring traders who deposit, trade, and scale.”
"Proven across markets — I’ve helped brands acquire high-intent users and track what truly matters."