Hyper-targeted LinkedIn ABM plus concierge onboarding brought 47 HNWI accounts with an average deposit size of $86K, achieving 9.3× ROI.
May 22, 2025
Background:
A Bahrain crypto exchange wanted to target high-net-worth individuals (HNWIs) for premium accounts with ≥$50K deposits.
Challenge:
Broad ads wasted spend on retail traders.
HNWI audience in GCC preferred private, discreet onboarding.
Cold emails often ignored.
Our Approach:
Built LinkedIn ABM campaign: targeted C-level execs in finance, real estate, and oil & gas industries across Bahrain, KSA, UAE.
Ran thought-leadership ads: “Secure, Shariah-compliant crypto investing in Bahrain.”
Set up HNWI concierge desk with Arabic/English relationship managers.
Offered white-glove onboarding (offline verification at office / VIP Zoom calls).
Results (3 months):
47 premium HNWI accounts onboarded ($50K+ deposits).
Average deposit size = $86K.
ROI on LinkedIn ABM spend = 9.3×.
Referral network effect: HNWI brought peers, 22% new HNWI leads came via word-of-mouth.
