A “try-before-trust” demo mode with localized KYC education increased completion rates by 26pp and improved funnel efficiency.
Adam Brooks
May 22, 2025
Background:
A Saudi stock-trading app attracted heavy installs via influencers, but 60% dropped off at KYC upload step.
Challenge:
Users wanted to “try before trusting” but hit a wall at ID verification.
Compliance restricted onboarding flexibility.
Competitors offered smoother “sandbox” experiences.
Our Approach:
Introduced Demo Trading Mode: allow limited paper trading for 48 hours without KYC.
Gamified prompts: “Unlock full access by verifying ID.”
Designed KSA-specific KYC explainer: short Arabic video walking through ID upload with reassurance on data safety.
Added real-time chatbot for KYC FAQs.
Results (8 weeks):
KYC completion ↑ from 38% → 64%.
Session depth (avg. trades in demo) predicted conversion likelihood with 78% accuracy → new remarketing segment created.
Support tickets about “why do I need KYC” ↓ 42%.
CAC ↓ 19% due to higher funnel efficiency.
