Optimizing Arabic search campaigns with trust-heavy landing pages doubled lead approval rates and cut acquisition costs by 28%.
David Reilly
Background:
A Kuwait-based payments gateway serving SMEs relied on English Google Ads with low-quality leads.
Challenge:
English keywords brought in global clicks but poor KYC pass rates.
SMB merchants searched primarily in Arabic (“أفضل بوابة دفع” / “payment gateway Kuwait”).
Landing pages were generic, lacked compliance/trust elements.
Our Approach:
Built Arabic keyword universe with local linguists + SEMrush data.
Created trust-first landing pages:
RTL Arabic copy.
License from Kuwait Central Bank above-the-fold.
Testimonials from Kuwaiti SMEs.
Used call-only ads for urgent merchant leads.
Results (6 weeks):
Lead-to-KYC approval rate ↑ 2.1×.
Arabic search CTR ↑ 3.5× compared to English.
CAC ↓ 28% across merchant segment.
Closed 50+ SME accounts, many citing “saw Arabic license page” as trust trigger.
